What is a Whiteboard Animation?
The message is always clear and concise. A whiteboard animation video allows you to communicate better and in a fun way! The style of “whiteboard animation” is limited in terms of choice of color. It does not always allow a specific graphic image to be represented, it is characterized by a much more varied image composition than other styles. It is a simple and effective graphic style adapts in the same way to internal or external communication. It is perfect to create an immediate effect on the customers and convey a message easily and pedagogically. To choose the style you like best, check out the explanatory videos we have created for our clients. Ask for your free quote!
What is the secret of a whiteboard animation?
Two magic words explain its success: anticipation and conclusion. Our whiteboard animation video is a great way to convey to your target audience (that is, potential customers) the values, results, and products that make your company unique.
How does this kind of animated presentation work? How does it do its magic?
One of the secrets of the success of whiteboard video production is the concept known by artists and illustrators. It consists of the cognitive ability to reconstruct an image of which we only have a few traits, mentally filling the missing parts. For example, each of us instantly recognizes two points and a curve as a smiley face – despite the lack of detail. It is our minds that complete the picture.
Bet On Originality with Whiteboard Animation Video Services.
Whiteboard animation video stimulates anticipation – that is, the viewer is asked to guess what will be drawn later. Each drawing in the whiteboard animation is a frame within a script and therefore must follow an obvious logic. The user follows that logic (or story, if he prefers) and captures the modes, so much that he can predict the developments. This continuous anticipation creates surprise and rewards the brain with dopamine, the substance that is defined as the “happiness hormone.” The anticipation of the images clearly explains the hypnotic effect of the videos: they manage to create interest, curiosity and greater involvement.