Explainer Video: What Makes Them Popular And Useful?
Do you know that a survey conducted by Video Rascal reveals that 85% of people will end up buying a product if they see an accompanying Explainer video. These videos have garnered immense popularity in last year or two. Part of reason could be that Google’s algorithm for search ranking accounts for how much time a visitor stays on your website. One can also keep track of what products potential customers are talking about by analysing the number of views on Explainer videos. Effectively, it helps increase conversion rate.
Websites with endless texts and static images are less likely to attract viewers. They will also be placed lower in search engine search results which means they will have very less exposure. You will be surprised to know that an average person takes only less than a minute to finalise a purchasing decision. Long texts will scare him/her away. In contrast, an Explainer video will hold their attention and prompt them to buy your product. It is an excellent marketing tool in its own right and a popular trend chosen by the industry best businesses.
As more and more people switch their preferences to watching online videos across the globe, Explainer videos can help you connect with them better. You can have an opportunity to explain to them why your business will solve their problems and provide benefits to them. You can convince them why you are better than your competitors. These videos also can also help deliver basic user functionality guides for your product so that your potential customers know how best to use your product for best results.
And an average person is forty times more likely to retain what they see as compared to what they hear or read. Explainer videos are easily shareable. They are typical instruments to digital word of mouth advertisements. Who ever likes your product will share your video on their social media platforms. Alternatively, if you cram your website with too much images and texts, you will just be confusing the viewers and slowing down the load time of your website which is another critical factor in Google algorithm.
Modern tools on websites like YouTube and Facebook allow you to upload videos easily and include keywords to generate more traffic and capture wider exposure. As said before, sharing videos is like digital word of mouth, videos can also go viral in a very short time. Many popular brands owe their success to a viral video. Even Apple iOS 5 became an overnight sensation due to a viral cover video. Explainer Videos help you put a face to your name and gets a sense of trust by building a virtual connection. They will continue as a hot trend in 2018 also.