8 Tips for Animated Infographic
When it comes to an animated infographic, writing the content can be a challenge even for the most proficient professional. That happens because, in the information age, it is common for marketing techniques to change and present a different format from one moment to another.
Here we present 8 fantastic tips for you to craft an engaging copy of animated infographics with quality. But before that let’s get into a bit of detail:
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What is an infographic?
Infographics are data presented with the help of visual resources. It’s that simple. Whenever we use images to explain data, we have an infographic. In practice, we see infographics vidoes in various media present in our day-to-day. In the newspaper, we read, in the news, books and mainly on the internet (in e-books, sites, and social networks). The internet is made of the information and when the information we want to convey is not so attractive or has a slightly higher level of complexity- infographics are the perfect way to inform and attract user attention.
A popular resource is animated infographics. In them, due to mobility, information can be better divided and organized.
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8 Tips for Writing Animated Infographic Copy
Make an emotional connection with the public
Over time, we have learned that it is not interesting to offer a lot of information to the public without knowing if it meets their needs. This perception allowed us today to be sure that a lot of information in the same material can bring down a marketing strategy.
Ideally, the company seeks to offer content through a real connection with the public. This is only achieved when the company explains how the product or service can change the life of the person who acquires it, generating value for the customer. Be careful, we are not saying that you should not inform about the functionalities, characteristics of your product or service. It is about encouraging the dissemination of results.
Beat simple writing
It is important that you consider the different ways of managing digital website information through web-writing techniques. Another key issue is that all content must be directed to heal the needs and expectations of the target audience. This also considers the type of language used so that people can understand the message sent by the company.
Organize the content
Having clear ideas, knowing how to address the issues and having your hierarchy in mind is essential to make a successful animated infographic. On this matter, it is relevant to emphasize the proper format of the titles.
Develop content considering SEO techniques
Offering rich content is important, but we must highlight the need to use search engine optimization techniques. By correctly using the techniques, the content, as well as the page, you will get a better position in the organic results of Google and other search engines.
Adopt scalability as a rule
A good presentation is essential for people to feel like reading animated infographics. Using hierarchical titles, using bold, and lists, among other resources increases the probability that your text will be read by the public. This is a good way to enhance the interaction between the user and the content.
Put an attractive title
The attention of the reader awakens through curious, intelligent titles. It is important that the titles have an impact. But be careful so that the topic is in accordance with the proposal of the website. Another important factor is that the content developed must be consistent with the title.
Use short sentences
Writing short and objective sentences reduces the reader’s ability to read halfway and leaves the texts partial.
Invest in simplicity
Formality can be a poison for animated infographics. Using simpler and easier to understand terms improves reading. In addition, avoid interpretation errors.
Why choose Animated Infographic?
- Because they are extremely effective.
- 90% of the information sent to the brain is graphical.
- Animation processed by the brain is 6 thousand times faster.
- The human being retains, on average, 80% of what he sees, 20% of what he reads and 10% of what he hears.
- Animated Infographics can increase your site traffic by 12%.
- In the last 5 years, Google searches for animated infographics increased 25 times.
- Animated content is 40 times more likely to be shared on social networks than other types of content.
- Animated infographics are attractive, intuitive, and information is absorbed more easily.